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Case study: Southampton

Southampton wanted to cut costs and improve service

 
Illustration of Southampton CC services

Costs are already down £16.5m, service and satisfaction show marked improvement

 

Athar Jaffry is one of 1.6m callers a year who just need a phone to…

  • pay their council tax
  • renew their library books
  • find out about local schools and arrange learning support for their child
  • apply for planning permission
 
Illustration of Southampton CC services

In October 2007 Capita began a 10-year contract with Southampton City Council to deliver its customer services, IT, property, revenues and benefits, HR, payroll and procurement activities. The contract required reductions in overall costs and investment in infrastructure across the Council while meeting greatly enhanced performance standards.

Southampton City Council’s decision to outsource its back office and frontline customer services to Capita in 2007 was a bold one. It had a clear vision for designing its customer services more effectively around the customer, but wanted an experienced transformation partner to help turn this into reality. The Council had little previous outsourcing experience, and employees and unions were apprehensive. There was citizen pressure to cut costs – without reducing services. But was this the way to achieve it?

2 years on, the answer is clear. We took on 650 posts from the Council: their satisfaction is evident in exceptionally low attrition and sickness rates of under 3% and 1.7% respectively. Headcount has actually increased as new services were introduced into the scope of our contract. And positive union relationships reflect our open management style and approach to people development.

Through transforming its back office, including the procurement function, we are delivering the promised cost savings, which have already reached £16.5m measured over the 10-year period with a similar amount likely by next year.

Most importantly, Southampton’s citizens are noticing the difference in improved services. The Council set a demanding range of KPIs – well above the standards previously achieved – and already Capita is meeting over 98% of them. Consumer satisfaction with the Council’s principal contact points has improved. The proportion of one–stop shop customers seen within 10 minutes has more than doubled to 84%, and the proportion of callers waiting over 30 seconds for a reply has dropped from nearly half to under a fifth.